Article 50 of the EU AI Act: Transparency Obligations
Article 50 governs limited-risk AI: systems that interact with people or generate content must be transparent about it.
What Article 50 requires
Providers must ensure AI systems that interact with people disclose that fact (unless obvious); that AI-generated or manipulated audio, image, video or text is marked as artificial in a machine-readable way; and that deployers of deepfakes and of AI-generated public-interest text disclose the artificial nature. Emotion-recognition and biometric-categorisation deployers must inform exposed persons.
Who it binds
Providers and deployers of limited-risk systems. These duties apply from 2 August 2026 and sit alongside — not instead of — any high-risk obligations.
Key points
- Applies from 2 August 2026.
- Chatbots must reveal they are AI; deepfakes must be labelled.
- Sits alongside high-risk duties, doesn't replace them.
FAQ
Does my chatbot need an AI disclosure under Article 50?
Yes — unless it's obvious to a reasonably informed user, an AI system that interacts with people must disclose that they are interacting with AI.
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